diff --git a/umap/migrations/0015_alter_pictogram_pictogram.py b/umap/migrations/0015_alter_pictogram_pictogram.py
new file mode 100644
index 00000000..9e60a3c4
--- /dev/null
+++ b/umap/migrations/0015_alter_pictogram_pictogram.py
@@ -0,0 +1,17 @@
+# Generated by Django 4.2.2 on 2023-10-30 11:27
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+    dependencies = [
+        ("umap", "0014_map_created_at"),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name="pictogram",
+            name="pictogram",
+            field=models.FileField(upload_to="pictogram"),
+        ),
+    ]
diff --git a/umap/models.py b/umap/models.py
index b2d1a9a6..40588399 100644
--- a/umap/models.py
+++ b/umap/models.py
@@ -284,7 +284,7 @@ class Pictogram(NamedModel):
     """
 
     attribution = models.CharField(max_length=300)
-    pictogram = models.ImageField(upload_to="pictogram")
+    pictogram = models.FileField(upload_to="pictogram")
 
     @property
     def json(self):
diff --git a/umap/static/umap/js/umap.core.js b/umap/static/umap/js/umap.core.js
index 5958598b..cf62745e 100644
--- a/umap/static/umap/js/umap.core.js
+++ b/umap/static/umap/js/umap.core.js
@@ -363,21 +363,21 @@ L.DomUtil.after = (target, el) => {
 }
 
 L.DomUtil.RGBRegex = /rgb *\( *([0-9]{1,3}) *, *([0-9]{1,3}) *, *([0-9]{1,3}) *\)/
-
 L.DomUtil.TextColorFromBackgroundColor = (el) => {
-  let out = '#000000'
-  if (!window.getComputedStyle) {
-    return out
-  }
+  return L.DomUtil.contrastedColor(el) ? '#ffffff' : '#000000'
+}
+const _CACHE_CONSTRAST = {}
+L.DomUtil.contrastedColor = (el, bgcolor) => {
+  // Return 0 for black and 1 for white
+  // bgcolor is a human color, it can be a any keyword (purple…)
+  if (typeof _CACHE_CONSTRAST[bgcolor] !== 'undefined') return _CACHE_CONSTRAST[bgcolor]
+  let out = 0
   let rgb = window.getComputedStyle(el).getPropertyValue('background-color')
   rgb = L.DomUtil.RGBRegex.exec(rgb)
-  if (!rgb || rgb.length !== 4) {
-    return out
-  }
+  if (!rgb || rgb.length !== 4) return out
   rgb = parseInt(rgb[1], 10) + parseInt(rgb[2], 10) + parseInt(rgb[3], 10)
-  if (rgb < (255 * 3) / 2) {
-    out = '#ffffff'
-  }
+  if (rgb < (255 * 3) / 2) out = 1
+  if (bgcolor) _CACHE_CONSTRAST[bgcolor] = out
   return out
 }
 L.DomEvent.once = (el, types, fn, context) => {
diff --git a/umap/static/umap/js/umap.features.js b/umap/static/umap/js/umap.features.js
index 91df595d..f72467db 100644
--- a/umap/static/umap/js/umap.features.js
+++ b/umap/static/umap/js/umap.features.js
@@ -608,6 +608,8 @@ L.U.Marker = L.Marker.extend({
   _initIcon: function () {
     this.options.icon = this.getIcon()
     L.Marker.prototype._initIcon.call(this)
+    // Allow to run code when icon is actually part of the DOM
+    this.options.icon.onAdd()
     this.resetTooltip()
   },
 
diff --git a/umap/static/umap/js/umap.icon.js b/umap/static/umap/js/umap.icon.js
index a77de8f0..a9591501 100644
--- a/umap/static/umap/js/umap.icon.js
+++ b/umap/static/umap/js/umap.icon.js
@@ -38,6 +38,8 @@ L.U.Icon = L.DivIcon.extend({
   formatUrl: function (url, feature) {
     return L.Util.greedyTemplate(url || '', feature ? feature.extendedProperties() : {})
   },
+
+  onAdd: function () {},
 })
 
 L.U.Icon.Default = L.U.Icon.extend({
@@ -63,6 +65,19 @@ L.U.Icon.Default = L.U.Icon.extend({
     this.elements.arrow.style.opacity = opacity
   },
 
+  onAdd: function () {
+    const src = this._getIconUrl('icon')
+    // Decide whether to switch svg to white or not, but do it
+    // only for internal SVG, as invert could do weird things
+    if (src.startsWith('/') && src.endsWith('.svg')) {
+      const bgcolor = this._getColor()
+      // Must be called after icon container is added to the DOM
+      if (L.DomUtil.contrastedColor(this.elements.container, bgcolor)) {
+        this.elements.img.style.filter = 'invert(1)'
+      }
+    }
+  },
+
   createIcon: function () {
     this.elements = {}
     this.elements.main = L.DomUtil.create('div')
@@ -76,9 +91,9 @@ L.U.Icon.Default = L.U.Icon.extend({
     if (src) {
       // An url.
       if (
-        src.indexOf('http') === 0 ||
-        src.indexOf('/') === 0 ||
-        src.indexOf('data:image') === 0
+        src.startsWith('http') ||
+        src.startsWith('/') ||
+        src.startsWith('data:image')
       ) {
         this.elements.img = L.DomUtil.create('img', null, this.elements.container)
         this.elements.img.src = src
@@ -165,7 +180,6 @@ L.U.Icon.Ball = L.U.Icon.Default.extend({
   },
 })
 
-const _CACHE_COLOR = {}
 L.U.Icon.Cluster = L.DivIcon.extend({
   options: {
     iconSize: [40, 40],
@@ -192,14 +206,6 @@ L.U.Icon.Cluster = L.DivIcon.extend({
     if (this.datalayer.options.cluster && this.datalayer.options.cluster.textColor) {
       color = this.datalayer.options.cluster.textColor
     }
-    if (!color) {
-      if (typeof _CACHE_COLOR[backgroundColor] === 'undefined') {
-        color = L.DomUtil.TextColorFromBackgroundColor(el)
-        _CACHE_COLOR[backgroundColor] = color
-      } else {
-        color = _CACHE_COLOR[backgroundColor]
-      }
-    }
-    return color
+    return color || L.DomUtil.TextColorFromBackgroundColor(el, backgroundColor)
   },
 })